Listen to Episode 61


In this episode of #coachbetter spotlight, Kim chats with James Welsh, Director of the Florida Center for Instructional Technology.

Bonus: Watch the spotlight version of this episode on YouTube!

How to Cultivate Teacher and Leadership Buy-In for Instructional Coaching


Researchers at the FCIT developed the Technology Integration Matrix in 2005 and have been continually updating not only the matrix, but also the resources and supporting materials. It a wealth of resources relevant for coaches working with teachers on technology for learning. Our conversation ranges from the history and development of the matrix to the ways that it’s being effectively implemented in schools around the world. From questioning strategies, to the phases of implementing the TIM with teachers, to observations about effective practice, this episode is full of practical takeaways for all technology coaches!

Here’s some helpful snippets of the broader conversation.

Tell us a bit about your background?

Prior to coming on to the staff and being the director of the center I have always incorporating a lot of technology into my teaching. The important thing to me has been about the connections you can make with students. A long time ago I worked at a tv station, and a bit of digital media work was in my past.

What grade levels did you teach, and how did you move from elementary to college?

Mostly 3rd and 4th grade.  When I was a classroom teacher, I would come here to the center to do training. FCIT at the time, many years ago, there was a push for bringing laptops into teacher preparation, some students were, most were not. There was a program to increase that use, and we had funding, so they hired me to work on that. I was starting my masters and that led directly to my PhD. As a researcher, I have always been oriented towards literacy. I have always been interested in those processes and how digital environments influence them.

How has the technology integration matrix get started?

I was here at the center when it was being developed. We did it in collaboration with school districts all across Florida. We did a lot of focus groups, a lot of classroom observations. The core: the need we recognized was that there was no common language for classroom technology integration or what is important about it. As former teachers we knew intuitively it wasn’t about the boxes and wires, and we wanted to look at the language and why it matters. We had to explore the pedagogical dimensions. We needed to look at meaningful learning and meaningful learning environments.

Are you looking for quality Professional Development that is …

  • based on a cohort model of a community of like-minded learners?

  • a deep dive into a topic over 8 weeks?

  • led by experienced and knowledgeable facilitators? 


Sign up for our #coachbetter mailing list to receive a newsletter every other week all about coaching in a school context. Each FREE newsletter features one of our relevant coaching videos, a practical coaching tip you can use right away, plus a great resource created or selected by the Eduro Team to help you #coachbetter!


Connect with other coaches, just like you, in our free #coachbetter Facebook group:


See all of our Eduro Learning coaching resources!

If there’s something you’re interested in, and we don’t have it, let us know!


Or if you want to see what the private mentorship experience is like, check out our Private Coaching sessions – and get your first coaching session for free – here:


We’re passionate about the impact instructional coaching can have on school culture, student learning and teacher professional growth. This podcast allows us to share inspiring ideas about coaching through conversations with innovative educators from around the world. Let us help you #coachbetter! We would love to hear your thoughts, ideas and questions so please drop us a comment below!

Your Show Hosts

Kim Cofino


Clint Hamada


Join the SlowChat #coachbetter

Connect with our current participants and graduates while discussing the content of any of our episode on our #coachbetter Twitter slow chat.

Your Slow Chat Hosts


Nick Garvin on twitter



Jana Poukka on twitter



Verena Zimmer on twitter


Now you can subscribe to #coachbetter via your favorite Podcast Player!


THE Relentless Learner

#coachbetter edition

Subscribe to THE Relentless Learning #coachbetter edition to receive coaching tips, videos & curated resources specific to instructional coaching delivered straight to your inbox.
Be the first to know about promotions, special offers, and #coachbetter news!


Connect with Us